The strategy of the Sinosol Group is focuses on applying German photovoltaic know-how and experience successfully in the defined core market, Europe, and then on transferring this to China. Alongside this, networks existing in the international solar energy industry are maintained and extended.
Our goal is to massively expand our existing position in the rapidly growing photovoltaic market within our existing business fields: projects, trade and technology. More specifically, this means:
Our project pipelines, the extension of markets and the development of our skills with respect to technology and innovation form the crucial lever for such an undertaking. Our activities in procurement are orientated closely to customer requirements and current technological market demand. Permanent market observation and close and direct international contact with customers allow us to determined requirements with respect to new products, product modifications or services. We closely observe markets and trends in order to tap into new market segments and customer groups.
Future market photovoltaic
Growing energy requirements and limited fossil fuels
The world's increasing energy consumption (IEA forecasts an increase of 55% between 2005 and 2030 corresponding to annual growth of 1.8%)(source: WEO) can in the long term only be served by renewal energy sources. Ecology and economy, the obligation towards future generations and shareholder-value are not antagonistic aims in this respect.
The clear growth of the proportion of renewable energies has become a clear goal in world energy and climate politics.
The growth factors for regenerative energy are essentially the following:
-Limited primary energy sources
-Increasing prices for energy from fossil fuels
-Shortages in supply and price risk through the political and economic instability of resource-rich countries
-Kyoto Protocol: reduction of the environmental burden resulting from the use of fossil fuels, in particular the reduction of CO2 emissions.
-Political consensus on resources and environmentally friendly energy supply
-Worldwide support for renewable energies through regulated buyback prices and tax reductions
The increasing appeal of photovoltaic
Alongside water and wind power, the use of solar energy is becoming increasingly attractive thanks to technological progress and the concomitant gains in efficiency. Accordingly, solar energy shows strong growth rates. Alongside Europe, Asia, in particular China, forms the main growth market.
The comparatively young and fragmented market for photovoltaic is only partially developed and shows high growth rates. The Sinosol Group focuses its efforts and ability in those areas in which regenerative energies can be efficiently produced.
Market Processing Sinosol
The activities of the Sinosol Group are concentrated on the home markets of Europe and China.
In order to ensure long term growth perspectives, promising markets outside Germany, both European and non-European are being developed. The pre-requisite for our efforts in these markets is above all a suitable legal and economic business framework.
Consolidation of our market position in Germany
We consider Germany, even in future, to be an attractive market for photovoltaic. The "Act for Priority of Renewable Energy"(EEC) compels operators of power grids to use energy from regenerative sources and to pay fixed rates for such.
Expansion of our market position in Europe
In particular in the EU, the directive for the advancement of electricity production from renewable energy sources in the electricity internal market has provided the legal basis for economic expansion for years.
The Sinosol Group plans to implement its filled project pipeline primarily in southern European countries through the planning and realisation of turnkey solar parks.
Positioning in growth market China
As German-Chinese company group, the Sinosol Group has not only built up an excellent purchasing relationship with China, but has secured contacts to decision-makers in politics and industry in China.
Growing energy needs in China as well as increases forecast in respect of renewable energies provide a solid foundation for the Sinosol Group to assume a leading role as first mover in the Chinese market for photovoltaic. Alone for the photovoltaic market, an attractive growth rate of 77% per annum is expected. All in all, an forecasts of an increase in the proportion of energy coming from photovoltaic in China are as follows: by 2010 to 149 MWp.
Already today, Sinosol Group has positioned itself as planning company in the Chinese market and applies knowledge gained in Europe for the realisation of its first pilot projects.
In the long term, we would like to make a substantial contribution not only towards the minimisation of industrial energy shortages and breaks in supply through the provision of our photovoltaic systems (on-grid), but also towards the supply of villages and households in remote locations with electricity through provision of our island solutions (off-grid).
